We work differently –
and that’s the point

Our hybrid agency model

We’re not a traditional agency, and we’re not pure consultants.

We lead the strategy and execution – pulling in trusted creative, digital and communications specialists from our network when we need them.

This means you get the best of both worlds:

  • Senior strategic leadership
  • Access to specialist skills on tap
  • Lean, agile delivery without agency overheads

Founded and run by

Simon Leitch

Sales & Marketing

Simon has worked as CEO and GM in global businesses like Icebreaker, Fonterra, Goodman Fielder and M&S. He brings extensive commercial and leadership experience in sales, marketing and business development, including commercialising new brands and products. His strength is in connecting strategy to real world execution and results.

Clare Leitch

Brand Strategy & Marketing

Clare is an award-winning strategist who helps teams find their unique edge. She worked across B2B and B2C audiences on iconic NZ brands and international brands alike. Her strength is in turning complex thinking into clear, actionable brand strategies that drive growth.

Why choose us

  • Sales-first brand strategy
  • International market expertise – Asia, North America, Europe, Australia
  • Leadership with strategic depth
  • Entrepreneurial mindset
  • Practitioners, not just consultants
  • Battle-tested tools and methodology
  • Hybrid-agency model – lean, collaborative, effective

Our values

Do good

Partner for positive change

All in

Help grow the fortunes of our clients’ businesses

Get noticed

Bold ideas that turn heads

Have fun

Enjoy the work and the people we do it with

We take our work seriously – but we don’t take ourselves too seriously. The best results come from shared ambition, collaboration, trust, and laughter.

Ready to grow?

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