AI tips to unleash your brand from Simon Leitch

The world of sales and marketing has witnessed a futuristic upgrade thanks to AI. When it comes to AI, we have four options: 

1. Shun the tools as too generic and not 'human' enough
2. Pessimistically think we'll all be out of a job in three years
3. Become 'anti-AI' and maintain a human-only brand
4. Integrate AI while preserving human values, integrity, and authenticity. 

Opting for the latter is my preferred approach.

The power lies not in the tool itself but in the person wielding it. Just as we accept calculators improving arithmetic skills, AI can enhance our capabilities. By directing AI to align with our intentions, it can make us better at what we do.

While technology is valuable, humans are the heart and soul behind any brand. AI amplifies our inherent 'magic.' By establishing robust frameworks, we can utilise AI to generate work exponentially faster.

Initially, AI-generated content is too generic, but when we add context, emotion, and personality, we can tailor it to our customers. This allows us to create compelling sales pitches, social media content, and presentations.

To improve sales and marketing efforts using AI, remember that generic input yields generic output. AI apps require collaboration. Infuse your strategy, tone of voice, and values, and provide prompts for a unique perspective. 

Here are 6 examples and tools to use:

1. Copywriting

Use AI-powered apps like ChatGPT, Jasper, Bard, and Wordtune to generate ideas and edit copy for various purposes while adding your creative spark to make the content stand out.

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2. Customer profiling and targeting 

Create customer personas using tools like PersonaGPT and Crystal. These leverage personality-based content to appeal to customer motivations, generating leads and closing deals.

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3. Analyse customer data

Leverage tools like Google Analytics, BrandWatch, and Hootsuite to gain insights into online and social behaviour. This optimization helps understand customer preferences and behaviours.

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4. Create and edit visual content 

Tools like Descript, Dall-e, Canva, and Playground AI help you generate creative imagery and graphic designs for presentations and sales tools by using verbal prompts.

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5. Optimise marketing campaigns 

Actively manage campaigns on social media platforms and identify effective ad creatives and target audiences likely to convert with tools like CoPilot and AdEspresso.

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6. Leverage AI-powered sales tools 

Hubspot, Einstein Analytics, and ZoomInfo are designed to maximise sales potential by identifying high-potential leads, automating lead nurturing, and personalising the sales experience to generate more revenue.

Remember this list is not exhaustive, as the landscape of AI tools continues to expand. Experiment with different tools, test, and refine your approach for better results over time.

Embrace AI and bid farewell to outdated methods. 

Like the iconic cyborg, The Terminator, confidently declare "hasta la vista, baby" to the old ways. Your sales and marketing game will thank you.

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